The
OpportunityFor
years, Euclid Plaza, a retail shopping center consisting of
132,000 square feet, had been plagued with lower occupancy
rates compared to competing properties in the area. Despite
its proximity to the Interstate 5 freeway, the newly revitalized
Anaheim Plaza, with Wal-Mart, Ross, and Old Navy as major
tenants, and the heavy traffic flow along Euclid Avenue, the
center struggled to attract shoppers and to keep its space
filled. In 2001, the Plaza was 75% occupied claiming only
99 Ranch Market and Yoshinoya as the only credit tenants in
the center.
Having
experience with these types of underutilized assets, Milan
Capital purchased the property in August 2001 and commenced
with a significant remodeling of the structures including
façade work to give the buildings the articulation
and signage necessary to address the visibility issues created
by the center’s layout. Overly deep spaces were consolidated
to create large sub anchor spaces and spaces with less depth
were subdivided to create high value spaces along the highly
trafficked Euclid Avenue. The landscaping was completely renovated,
removing overgrown foliage and replacing it with attractive
but less dense palms.
Through
Milan’s aggressive leasing efforts, the center was re-tenanted
with Quiznos, Starbucks, American General Finance, UPS Stores,
H&R Block, the United States Government for an armed forces
recruiting center, and One Dollar City (a local discount retailer
with multiple locations in Southern California.) A variety
of other tenants were also signed to the center boosting the
image and occupancy that generated significant buzz in the
retail trade area.
The
Results
In partnership with East West Bank, who funded the purchase
and construction loans for the property, Milan bought Euclid
Plaza at a discounted price. Less than 2 ½ years after
the purchase, the property was 99% occupied and thereafter
claimed a waiting list of tenants wishing to find co-tenancy
with 99 Ranch Market in this busy center. Capitalizing on
the increase in cash flow from the property, as well as the
market’s overall upward movement, Milan opted to sell
the Euclid Plaza in 2004. Investors partnering with Milan
during the 2 ½ year hold period quadrupled their equity
and enjoyed cash flow throughout the hold period.
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